Data Hygiene & Appends


One of the Biggest Mistakes a Company can Make is to Overlook the Hygiene of its Data

Incorrect, incomplete and inconsistent data can can be costly for healthcare organizations on many different levels including missed opportunities, undeliverable mail pieces, lost customers, and compliance violations, yet, surprisingly, this is one of the most commonly overlooked areas. The fact is that data has a shelf life, just as the produce at your local supermarket does and the less accurate it is, the more money it will cost your organization.

Consider the impact of bad Data Hygiene – your sales and marketing staff depend on accurate information to effectively generate revenue

  • A bad mailing address, phone number or email address is a lost customer
  • Inaccurate information leading to bad results becomes a morale issue
  • Undeliverable mailpieces result in thousands of dollars in waste
  • High email bounce rates lead to ISP blacklisting and lost opportunities
  • Inaccurate data with transparency reporting (e.g., Open Payments) leads to regulatory fines

iMD Data Collection & Validation protocols ensure that the information we append is the most current & accurate available

  • 400+ sources including state licensing bureaus, DEA, Center for Medicaid & Medicare, Transactional Claims Data, Professional Directories, Association Data, Business Credit Repositories, and many more
  • Updated daily with updates published monthly
  • Processed against USPS National Change of Address Database monthly
  • Processed against a retired, deceased and criminal sanctions database monthly to remove inactive physicians
  • Phone verified twice a year
  • Email addresses updated daily with unsubscribes being removed from the database daily
  • Emails permission passed in accordance with CAN-SPAM law and best practices for B2B data collection
  • Historical Delivery Rates: 99%+ with direct mail applications mailed first class within 30 days of file delivery; 90-95%+ With email applications deployed within 30 days of file delivery

Append missing information to boost sales

  • DEA#/NPI#/State License#/UPIN#/TIN#
  • Primary and secondary specialties
  • Group practice and hospital affiliations
  • Email, Postal, Phone and Fax
  • Corresponding medical office manager
  • High prescribers
  • Number of physicians on site
  • Type of insurance accepted
  • Practices using EMR/EHR
  • Medicare/Medicaid ID#
  • Full provider name
  • License Type
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