Data Hygiene & Append Services

One of the Biggest Mistakes a Company can Make is to Overlook the Hygiene of its Data

Incorrect, incomplete and inconsistent data can can be costly for healthcare organizations on many different levels including missed opportunities, undeliverable mail pieces, lost customers, and compliance violations, yet, surprisingly, this is one of the most commonly overlooked areas. The fact is that data has a shelf life, just as the produce at your local supermarket does and the less accurate it is, the more money it will cost your organization.

Consider the impact of bad Data Hygiene – your sales and marketing staff depend on accurate information to effectively generate revenue

A bad mailing address, phone number or email address is a lost customer
Inaccurate information leading to bad results becomes a morale issue
Undeliverable mailpieces result in thousands of dollars in waste
High email bounce rates lead to ISP blacklisting and lost opportunities
Inaccurate data with transparency reporting (e.g., Open Payments) leads to regulatory fines

iMD Data Collection & Validation protocols ensure that the information we append is the most current & accurate available

400+ sources including state licensing bureaus, DEA, Center for Medicaid & Medicare, Transactional Claims Data, Professional Directories, Association Data, Business Credit Repositories, and many more
Updated daily with updates published monthly
Processed against USPS National Change of Address Database monthly
Processed against a retired, deceased and criminal sanctions database monthly to remove inactive physicians
Phone verified twice a year
Email addresses updated daily with unsubscribes being removed from the database daily
Emails permission passed in accordance with CAN-SPAM law and best practices for B2B data collection
Historical Delivery Rates: 99%+ with direct mail applications mailed first class within 30 days of file delivery; 90-95%+ With email applications deployed within 30 days of file delivery

Append missing information to boost sales

DEA#/NPI#/State License#/UPIN#/TIN#
Primary and secondary specialties
Group practice and hospital affiliations
Email, Postal, Phone and Fax
Corresponding medical office manager
High prescribers
Number of physicians on site
Type of insurance accepted
Practices using EMR/EHR
Medicare/Medicaid ID#
Full provider name
License Type

"We rely on accurate, up-to-date physician data to reach our targets. iMD delivers that better than any other source that we’ve used."

− Aaron Keyes, Integrated Marketing Manager - Prescription Drug Monitoring
Quest Diagnostics
"iMD’s customer service is always first rate and the quality of the data they provide has been a huge help in increasing our marketing ROI. I highly recommend them to anyone in the market for medical data."

− Alex Pulton, Data Analyst
SignatureMD
"Our CME Office has worked with iMD for over 3 years and are delighted with all aspects of our collaboration — price, quality of data and efficient, friendly customer service. I highly recommend them to any organization looking to improve their marketing strategies!"

− Robert D’Antuono, Assistant Dean — Continuing Medical Education
Winthrop University Hospital
"iMD exemplifies the concept of ‘service after the sale.’ No matter what questions I had (even beyond the scope of the project), iMD took the time to answer each one and provide me valuable industry insight. They are experienced, timely and thorough. I consider them to be true expert partners for my physician marketing needs."

− Tracy Clark, Account Director
Tailfin
"I have worked with Integrated Medical Data for almost five years. In that time, they have always come through quickly with excellent results. I would highly recommend iMD to anyone looking for medical mailing lists."

− Robert P., Physician Recruiter
Federal Medical Contractor
"Integrated Medical Data is much more customer service-oriented than other direct marketing firms I’ve used. My representative was particularly helpful. He responded to my emails in a timely manner and was always available to answer my questions."

− Edward Alessi, Assistant Professor
Rutgers University
"iMD has become our go-to for contact lists in the medical field. We’re pleased with the customer service, marketing assistance, and response rates we’ve received."

− Kara Noble, Marketing Director
eSutures
"iMD has become our go-to for contact lists in the medical field. We’re pleased with the customer service, marketing assistance, and response rates we’ve received."

− Kara Noble, Marketing Director
eSutures

Data Hygiene & Appends

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