Medical Publishing


Print & Digital HCP Data Solutions

Print circulation is the foundation of medical publishing, yet the paradigm is shifting as digital demands more and more attention from medical publishers each day. With iMD Medical Publishing solutions, we provide access to the most accurate and comprehensive database of HCP’s available with millions of providers across hundreds of areas of specialty with an array of solutions for both print and digital strategies.

With iMD Medical Publishing Data Hygiene & Append Solutions

  • Identify providers that have moved, are retired or deceased, or even sanctioned
  • Standardize your provider records
  • Consolidate records and remove duplicates
  • Append the correct information to inaccurate records
  • License & append HCP email addresses

iMD Data Collection & Validation Process

Because we understand that physician contact information is always changing, we implement a number of measures to ensure that the information we have on file is the most up-to-date in the market place. Our process involves drawing from state and federal licensing boards and agency sources, continuous phone verification, national business credit repositories, as well as, monthly postal validation checkpoints such as the Delivery Point Validation, the USPS National Change of Address Database and CASS Certification. Our provider database is updated daily.

iMD Data Collection & Validation Process Overview

  • 400+ sources including state licensing bureaus, DEA, Center for Medicaid & Medicare, Transactional Claims Data, Professional Directories, Association Data, Business Credit Repositories, and many more
  • Updated daily with updates published monthly
  • Processed against USPS National Change of Address Database monthly
  • Processed against a retired, deceased and criminal sanctions database monthly to remove inactive physicians
  • Phone verified twice a year
  • Email addresses updated daily with unsubscribes being removed from the database daily
  • Emails permission passed in accordance with CAN-SPAM law and best practices for B2B data collection
  • Historical Delivery Rates: 99%+ with direct mail applications mailed first class within 30 days of file delivery; 90-95%+ With email applications deployed within 30 days of file delivery
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